REDWOOD CITY, Ga. — Medagate on Thursday announced the first implementation of its 2.0 restricted-spend platform, which encourages eligible consumers to make healthy living choices by purchasing qualified items at the point of sale. Fred's Super Dollar stores in North Carolina and Georgia will be the first stores to implement the new capabilities.
With the Medagate 2.0 platform, Fred's customers who are participating in select wellness programs (i.e., sponsored by an insurer, employer, benefit administrator, retailer or consumer product goods manufacturer) automatically, and in real-time, receive special discounts on pre-identified healthy food items and eligible over-the-counter medicines at the point of sale.
“We are excited to introduce our 2.0 restricted-spend platform, which allows retailers and benefit administrators to collaborate on wellness initiatives to help lower overall healthcare costs," stated Devin Wade, president Medagate. "Consumers receive immediate discounts at the register for a range of health and wellness products determined by their healthcare provider,” he said. “The future of healthcare consumerism involves the direct involvement by payers to support healthy choices. Our platform creates an incentive-based platform that can be used to support those efforts.”
The program launches Dec. 1. The initial catalog of eligible products will range from OTC medicines to fresh vegetables, milk and dairy products. Customized catalogs can be organized directly by benefit providers or in partnership with manufacturers and retailers.
“This program is the type of targeted benefit and partnership that we are pleased to offer our customers and their benefit providers,” commented David Mueller, SVP sales and marketing, Fred's Super Dollar. “We want to enable incentives for our customers that help keep them healthy and save them money.”
The Medagate 2.0 platform expands on Medagate’s award-winning OTCNetwork to accommodate a wider array of grocery, health and wellness products and more dynamic discount incentives. The new platform allows for reimbursement and discounting of products down to the stock-keeping unit level in real time at the point of sale.