McNeil launches 'Stories of Strength' program in partnership with Target

FORT WASHINGTON, Pa. — McNeil Consumer Healthcare on Monday announced the launch of Stories of Strength, a program that encourages people to honor someone who has been a source of strength in their lives. Each story shared will trigger a $1 donation — with a minimum donation of $50,000 and maximum donation of $75,000 — from Extra Strength Tylenol to DoSomething.org, an organization that activates young people to be strong leaders for social change.

For Stories of Strength, Extra Strength Tylenol is partnering with actress Andie McDowell and her daughter, actress and singer Rainey Qualley, who have an inspirational story of how strength has been passed down in their family from generation to generation.

"As a single mother of four, my mother taught me that you always want to show up strong for the moments that really matter with family, friends and community," McDowell said. "I now recognize how her strength helped shape the person I am today and the mother that I have become. I¹m proud to partner with Tylenol on Stories of Strength to give everyone a chance to honor the person who has helped make them strong for what¹s most important in life."

Through Stories of Strength, Andie also had the opportunity to learn how her strength has inspired her daughter.

"Throughout my life, my mom has been an example of fearless strength, teaching me to always show up strong and treat each opportunity in life as a real privilege," Qualley said. "It¹s an honor to celebrate the strength of my mom while inspiring others to share their stories to support a great cause in DoSomething.org."

To get involved, participants can visit TylenolStoriesofStrength.com and share their personal story via video or photo and an accompanying message. Each story shared will trigger a $1 donation to DoSomething.org, a nonprofit organization that spearheads national philanthropic campaigns through grants for projects, so people can take action on causes they are passionate about.

Participants also will have a chance to win a Target GiftCard.

"We hope that sharing these stories will motivate people to keep inspiring others to be strong," stated Katie Devine, VP marketing at McNeil Consumer Healthcare. "We love seeing how Andie and Rainey draw strength from each other. For generations, Tylenol has been hearing amazing stories from consumers about how they feel once their pain is relieved, and how feeling strong has helped them stay connected with those they love. We are excited to now share those stories and, through our partnership with DoSomething.org, motivate young people to take action to be strong leaders for social change."

Target Corporation is a retailer partner for the Stories of Strength program.

 

 

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