CoverGirl has tapped 69-year old mode and dietitian, Maye Musk to front the brand’s CoverGirl + Olay Simply Ageless Collection. The company relaunched the products back in Jan. 2016, which feature the CoverGirl + Olay Simply Ageless Anti-Aging Foundation Primer, 3-in-1 Liquid Foundation and the Simply Ageless Instant Wrinkle Defying Foundation.
Musk believes her passion for beauty and self-representation is what she says has, “kept me working in this industry for so long...It’s a big part of my role as a dietitian, too – helping people feel happy, healthy and confident exactly as they are. With wearing makeup a part of my job as a model, one might think I’d get tired of it, but I absolutely love it.”
The beauty brand also released its first commercial featuring Musk. In the 15-second clip, the model can be seen and heard embracing CoverGirl’s message of timeless beauty by stating, “They say at a certain age, you just stop caring. I wonder what age that is.”
The CoverGirl + Olay Simply Ageless Anti-Aging Foundation Primer is currently available for the suggested retail prices of $13.99 to $15.99. Coming in 12 shades, the CoverGirl + Olay Simply Ageless 3-in-1 Liquid Foundation and the CoverGirl + Olay’s Simply Ageless Instant Wrinkle Defying Foundation can be purchased for the suggested retail prices of $13.99 to $15.99. The CoverGirl + Olay DePuffer comes in 6 shades and can be purchased for the suggested retail prices of $10.99 to $13.99. All items can be found in mass-market, drugstore, food and e-commerce retailers nationwide