NEW YORK Maybelline New York kicked off in February its ColorStudio, a traveling beauty destination where shoppers can get one-on-one consultations with the color experts.
As the official makeup sponsor of Mercedes-Benz Fashion Week New York, Maybelline New York's ColorStudio immerses consumers in an engaging experience that allows them to interact with Maybelline New York's products like Color Sensational and the new Eye Studio Collection of eye shadows, eyeliners and mascaras as seen on the runways. In addition, consumers can receive backstage tips and tricks from top makeup artists and editors.
"As the beauty sponsor of Mercedes-Benz Fashion Week New York, we help create the looks that can define a season," stated Serena Giovi, VP marketing for Maybelline New York. "Beauty and fashion go hand-in-hand and can be accessible to everyone. ColorStudio allows us to bring our backstage expertise and color authority to our consumers and let them recreate these looks with our line up of colorful and innovative products."
The beauty tour, which runs through late June, is stopping at major events as well as Walgreens locations throughout the country. It kicked off in Houston on Feb. 13 and is slated to hit New York City on March 5 and 6. For additional dates and cities visit www.Maybelline.com/colorstudio.