Maybelline New York, partners give smooches to servicemen

NEW YORK Maybelline New York is partnering with the United Service Organizations and Cosmopolitan magazine to collect and deliver "Kisses for the Troops" on Veterans Day throughout various spots in New York City.

The Cosmo Kisses for Troops van will roam the city with a military escort and uniformed personnel. Consumers are able to kiss a postcard that will ultimately be delivered to servicemen overseas. Maybelline and Cosmopolitan will donate $1 for each kiss collected to the USO. In addition, all kisses collected between 7 a.m. and 7 p.m. on Wednesday will be counted toward setting a new Guinness World Record for the most lip prints collected in 12 hours.

Maybelline New York is providing various shades of its Color Sensational lipstick in the Cosmo Kisses fro the Troops Van to create the lip prints.

For anyone outside of New York who wishes to donate a kiss for the troops can do so by visiting and follow the instructions for creating and sending in a kissed postcard.

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