NEW YORK — Maybelline New York has named Yadim Carranza as the brand's global makeup artist, providing artistic vision for Maybelline New York makeup and becoming the voice of the brand to consumers, press and industry influencers.
"We are incredibly excited to partner with Yadim," stated Jerome Bruhat, president, Maybelline New York worldwide. "Yadim will add a new energy and urban edge to the brand in both his artistry and expertise in global beauty trends. His instinctive sense of color coupled with his ability to connect with our consumer will create a brand experience in a disruptive new way."
Carranza has worked backstage with Maybelline New York, having led a team of makeup artists at fashion shows for DKNY, Charlotte Ronson and Bibhu Mohapatra during Mercedes-Benz Fashion Week in New York this past February.
A Mexican-American native of California, Carranza began his career behind a makeup counter, transforming and educating women through makeup application. Carranza's passion and talent were quickly discovered, and after moving to New York City, his career was fostered by some of the biggest names in the fashion and beauty industry.