NEW YORK — Now in its sixth season as the official cosmetics sponsor of Mercedes-Benz Fashion Week in New York, Maybelline New York has announced its lineup of sponsorships and initiatives. This season includes collaborations with an increasingly diverse roster of fashion and beauty talent, a new installation of its advertising campaign and a continued digital presence.
With its biggest backstage roster yet, Maybelline New York will be lending its talent to a bevy of shows which, once again, displays a mix of fashion leaders and up-and-coming talent, including BCBG Max Azria, Pamela Love, Billy Reid, Wes Gordon, Rachel Zoe, L.A.M.B., DKNY, Custo Barcelona, Carlos Miele, Bibhu Mohapatra, Betsey Johnson and J. Mendel.
Maybelline New York Global Makeup Artist Charlotte Willer and Maybelline New York Makeup Artist for Spain, Gato, will continue to lead Maybelline New York’s backstage teams for several shows this season. In addition, Maybelline New York also is broadening its team of backstage talent for this season with the addition of independent makeup artist Charlotte Tilbury, who will head the J. Mendel and Rachel Zoe shows for Mercedes-Benz Fashion Week in New York Fall 2012.
The magic of Mercedes-Benz Fashion Week in New York will continue to be brought to life in Maybelline New York’s advertising campaign. The ads will have a presence all around New York City during the shows.
Maybelline New York, in partnership with YouTube and IMG, will once again deliver the excitement of Mercedes Benz Fashion Week in New York to fashion lovers everywhere. Starting Feb. 9 through Feb. 15, 30 designer shows will be live streamed to YouTube.com/LiveRunway. Maybelline New York fans also can get their behind-the-scenes beauty fix by following @Maybelline on Twitter and visiting Maybelline New York’s Facebook page and Tumblr blog for live updates and commentary from the week’s shows and events.