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CLEVELAND — Max-Wellness on Wednesday announced the opening of its latest store in Columbus, Ohio, with a 5,000-sq.-ft. location positioned between Gramercy and New Bond by hhgregg. Grand opening celebrations are slated for Oct. 12.
“The country is in the midst of a lifestyle evolution," Max-Wellness CEO Michael Feuer said. "There are more than 100 million Americans over the age of 50, and these baby boomers are dedicated to living a healthier, more active lifestyle than their parents did,” he said. “Max-Wellness offers a comprehensive approach toward better health at better prices to provide consumers with the answers and products they’re seeking.”
Feuer, who cofounded OfficeMax and served as its CEO for 15 years, has positioned Max-Wellness to be a destination focused on wellness, vitality and value with more than 7,000 SKUs on display. “Most retail experiences are not created from the customer’s perspective and viewed through their eyes,” Feuer said. “An inviting and interactive retail atmosphere will help customers feel more comfortable and empowered to seek solutions.” The assortment includes many unique products that may not be available in a typical drug or discount setting. Next month Max-Wellness will launch an e-commerce store (MaxWellness.com) extending its brand nationally for consumers in search of hard to find products.
Feuer plans to open additional Max-Wellness stores in major markets across the country. Max-Wellness announced its phase-2 expansion in 2011, with initiatives to broaden the company’s scope of services and evolve its concept. Recently, Max-Wellness opened a "smaller version" hospital prototype store designed specifically to provide health and wellness products for patients being discharged from the hospital as well as serve hospital visitors and staff. The first hospital prototype store is in Lake Medical Center in Northeast Ohio, and additional stores are planned for hospitals in other states beginning in 2012.
In January, Max-Wellness plans to introduce “Wellness-in-a-Box,” an automated dispensing device located in a variety of unique venues featuring health and wellness products that customers can purchase at any time using a debit or credit card. According to Feuer, Wellness-in-a-Box is slated to be positioned in airports, urgent care centers, senior living facilities, hotels, casinos and fitness centers. “I believe in giving people something before they know they need it,” Feuer said. “Max-Wellness is not like anything people have seen before, because there has never been anything like it. Better health at better prices – that’s the Max-Wellness value of good health.”