SAN FRANCISCO — Personal care products company Max Green Alchemy has expanded its Scalp Rescue hair care portfolio with the launch of the new Matte Paste hairstyling product.
The new Matte Paste creates a dry-look matte finish for definition and hold without adding shine or using harsh chemicals. With a fresh citrus unisex scent, it's alcohol-free so it won’t cause dryness, and is wax-, silicone- and polyvinylpyrrolidone (PVP)-free so it won’t build up on the hair, scalp or in the environment. The 5.5-oz. tube has a suggested retail price of $15.
"Salons love our products because of what they have in them, and also what they don't have. There is growing interest from stylists and clients as they seek natural and organic products, but there have been few choices of ultra-natural, professional-quality styling products that perform like their chemical-laden cousins," stated Dave Karlak, president of Max Green Alchemy. "Many stylists aren't aware that brands perceived as 'natural' rely on petrochemicals like polyvinylpyrrolidone (PVP) to provide hold or silicone for shine. Salons have had such positive experiences with our shampoo, conditioner, styling gel, texture paste, sculpting gel and pomade [that] they've been asking for more. Matte Paste is our latest creation."
Max Green Alchemy products are available at salons, select Whole Foods Markets, independent health stores and online.