Martha Stewart to promote new line of supplements at NACDS Total Store Expo

NEWARK, N.J. — Inergetics, a developer of nutraceuticals and nutritional supplements, is proud to announce that Martha Stewart will be in attendance at the National Association of Chain Drug Stores Total Store Expo  at the Sands Expo and Convention Center in Las Vegas on Monday, August 12. Stewart is appearing to support the partnership between Martha Stewart Living Omnimedia and Inergetics, Inc. as well as to promote the launch of Martha Stewart Essentials — a complete line of whole-food-based supplements created with Inergetics, specifically targeted for women.

Along with representatives from Inergetics, Stewart will conduct an exclusive press roundtable at the show to address the launch of this high-quality line of women's supplements. Martha will also be on hand for a book signing of her newest bestseller, Living the Good Long Life: A Practical Guide to Caring for Yourself and Others, beginning at noon at the Inergetics booth (#3857).

"Martha is the embodiment of health, vitality, and active living," said Michael James, CEO of Inergetics. "Fans have been waiting a long time for her to bring a supplement line to market — and so have retailers. Martha Stewart Essentials is creating quite a buzz in the industry, and her upcoming appearance is generating the excitement to match."

Martha Stewart Essentials, which represents Martha's first foray into the nutritional supplement space, is a line of six condition-specific formulas — Women's Multivitamin, Graceful Aging, Digestive Health, Bone Support, Menopause Support, and Hair, Skin & Nails, all of which use whole-food components, including fruits, vegetables, and herbs, in addition to standard ingredients.

"I envisioned nutritious whole-food-based supplements for women who live their lives the way I do, healthily and with passion," said Stewart. "I have confidence that consumers will recognize the high quality and nutritional value these formulas deliver, and that they will be as excited about them as I am."

Inergetics' brand portfolio features, in addition to Martha Stewart Essentials, Surgex Sports Nutrition, the preferred nutritional supplement of Army Sports; Bikini Ready, a leader in weightloss lifestyle solutions; and SlimTrim, the affordable, premium value diet brand.

To find more new products and full coverage of NACDS Total Store Expo, click here.

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