Mars Retail Group looks to deck the halls with new M&M's holiday products

MOUNT ARLINGTON, N.J. — Mars Retail Group is introducing M&M's gifts in time for the holidays.

The lineup for the 2011 holiday season includes such products as:

  • Nine holiday-themed inflatable yard decorations developed by MRG and Gemmy Industries Corp., which carry a suggested retail price range from $29.99 to $79.99;

  • Shakerz, also developed by MRG and Gemmy Industries Corp., are animated M&M's characters that shake and play holiday music carry a suggested retail price of $9.99;

  • MRG and Incipio have introduced protective iPhone 4/4S covers, which include the dotties case, available in four background hues and sprinkled with colorful and interchangeable M&M's chocolate candies dots, carries a suggested retail price of $34.99.

  • MRG and Incipio also have introduced the feather case, which features an M&M's character face in 1-of-4 colors and carries a suggested retail price of $29.99; and

  • BioWorld and MRG have developed a hinge wallet that features the yellow M&M's character for a suggested retail price of $12.

"The M&M's brand appeals to all generations, so we're introducing a range of items that will spread joy and colorful family fun during the holiday season," MRG general manager of licensing John Capizzi said. "You'll find something for everyone on your gift list."

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