HACKETTSTOWN, N.J. — Mars Chocolate North America kicked off its 50,000 Mars Random Acts of Chocolate initiative, providing New Yorkers with free samples of the company's chocolate brands.
The company said it is delivering the free samples of such candies as M&M's, Snickers, Twix, 3 Musketeers and Milky Way via bike messengers in Manhattan.
How it works:
Consumers can log onto either the M&M's, Snickers, Twix, 3 Musketeers or Milky Way Facebook pages on Sept. 8, to secure a free coupon of their choice, as well as the opportunity to give a free coupon to one of their Facebook friends (while supplies last);
Consumers can listen to one of their favorite Clear Channel radio stations who'll be giving away free Mars Chocolate throughout the month of September; and
Consumers can purchase any two Mars Chocolate North America brands — M&M's, Snickers, Twix, 3 Musketeers or Milky Way — and get one free with coupons at participating retailers.
"We all know that chocolate can instantly brighten someone's day," Mars Chocolate North America chief consumer officer Debra Sandler said. "We plan to do our part to brighten moods in America by distributing more than nine million free chocolate bars, but we also encourage our fans to show how thoughtful they are by doing a Mars Random Acts of Chocolate for someone they care about."