Mars names Debra Sandler chief health and wellbeing officer

MCLEAN, Va. — Mars announced that Debra Sandler has been named chief health and wellbeing officer. Tracey Massey will fill Sandler's previous role as acting president of Mars Chocolate, North America.

The creation of the chief health and wellbeing officer position reflects the priority that health and wellbeing represents for Mars, the company said. It's approach has focused on helping the consumer make well-informed choices, improving the nutritional value of its portfolio, conducting research into nutrition and working to promote active, healthy lifestyles.

“When we reorganized into our business segments in 2008, we concentrated our health-and-wellness efforts within those segments to address the diversity of our product portfolios in chocolate, pet care, food, Wrigley, drinks and Mars Symbioscience,” said Grant F. Reid, co-president of Mars. “Great work has gone on across our businesses under this strategy. This newly created role will help accelerate that progress by creating a comprehensive cross-segment strategy that will drive change across our businesses. Debra will lead our Health & Wellbeing platform through collaboration with our segments and by leveraging our significant lessons learned in this space to date, including depth of consumer insights, data and nutritional research within our segments. Debra has been a change agent in the area of health and wellness, shepherding innovative product options like the lower calorie per pack M&M’s Pretzel variety, demonstrating industry leadership as a member of the Board of the Healthy Weight Commitment and by calling for industry change in her 2013 State of the Industry Speech at the National Confectioner’s Association.”

Sandler joined the company in 2009 as chief consumer officer and was promoted to president of Mars Chocolate North America in 2012. She has a degree in international trade from Hofstra University and an MBA from New York University. Sandler will report to David Kemenetzky, VP corporate affairs and strategic initiatives.

Reid also commented on Massey's appointment as acting president:

“During her time as chocolate CFO, Tracey has demonstrated particular excellence in shaping the vision and strategy, and has led our chocolate growth in emerging markets across the world. Tracey has demonstrated a passion for developing associates and is widely recognized as a unifying leader of the CFOs across the chocolate business. I have complete confidence that she will transition into this new role brilliantly,” Reid said.

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