HACKETTSTOWN, N.J. Mars Snackfood US unveiled its new Fling chocolate-covered meringue fingers Tuesday, reports said.
At under 85 calories per chocolate-covered finger, the bars are being billed as “guilt-free.” They come in three different varieties: dark chocolate, hazelnut and milk chocolate.
“Every woman desires a moment of the day just for herself, to let inhibitions go and to indulge in what she fancies,” Thomas Pinnau, VP of Indulgence at Mars said in a statement. “Fling is more than just a premium, low calorie candy treat. It's about embracing what we all love about chocolate while liberating ourselves from the guilt of indulging in what we desire.”
Mars is promoting Fling bars with the tagline “naughty but not that naughty.” Fling bars are now available in grocery, drug, mass merchandise, convenience and specialty store in California only. The suggested retail price is $0.79 per single pack (two fingers, similar to a Kit Kat chocolate bar) and $3.39 per carton of 10.