Mars Chocolate updates portfolio

HACKETTSTOWN, N.J. — Mars Chocolate North America has boosted its Dove and 3 Musketeers brands, the company announced.

Mars Chocolate recently sweetened up the ice cream aisle with new DoveBar peanut butter swirl ice cream with milk chocolate. The ice cream bar, which now is available in stores, retails for $4.09 per three-pack.

Mars Chocolate also said it recently reformulated its 3 Musketeers bar to feature a richer chocolate taste. The company will communicate the updated taste with a marketing approach that includes advertising, social media, coupons and in-store support. The updated 3 Musketeers chocolate made its debut last month.

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