HACKETTSTOWN, N.J. — Mars Chocolate is looking to breathe new life into the energy bar market.
The company announced the launch of its new Marathon Smart Stuff bars, which combine real chocolate with such wholesome ingredients as blueberries, cranberries and peanuts. Each bar contains 140 calories or less per serving, a blend of eight essential vitamins and minerals, and is an excellent source of calcium, Mars Chocolate said.
"[The] Marathon Smart Stuff bar addresses the growing trend of consumers embracing energy bars as a healthier, enjoyable way to get through the day," Mars Chocolate director of new chocolate ventures John Wyckoff said. "Be it a student rushing in between classes or a mom looking for snacks for her family on a long road trip, this bar totally satisfies by combining great taste with healthy ingredients."
Marathon Smart Stuff bars are available in crunchy multigrain, crunchy chocolate crisp, crunchy honey graham and crunchy trail mix flavors, and can be purchased at select mass, food, drug and convenience stores.