Maker of Clif energy bars expands portfolio with Zbar protein bar for kids

EMERYVILLE, Calif. — Clif Kid, a maker of organic snacks for kids, has announced the nationwide availability of the newest addition to the Clif Kid Zbar line — Zbar Protein.

A snack made with organic whole grains, Zbar Protein is designed to be a good source of complete protein.

“It can be challenging to find protein snacks that are convenient and nutritious,” stated Michelle Ferguson, EVP of marketing for Clif Kid. “Easy-to-grab Zbar Protein not only contributes to kids’ daily intake of protein, which is needed for growth, but tastes great thanks to kid-approved ingredients like organic chocolate chips and organic peanut butter.”

Made with pea and whey protein, plus a blend of rice crisps and organic oats atop a thin layer of chocolate, Zbar Protein is a source of calcium, fiber, iron, zinc and vitamin D. Zbar Protein comes in three flavors: Chocolate Chip, Chocolate Mint and Peanut Butter Chocolate.

In addition to Zbar Protein, Clif Kid has also introduced its newest flavor to the Zbar family — Zbar Iced Lemon Cookie, which features lemon blended into organic whole grain oats and topped with a drizzle of organic vanilla-flavored icing.

Zbar Iced Lemon Cookie is USDA-certified organic and portion-sized for kids offering 9 g of whole grains, 3 g of fiber and provides 12 vitamins and minerals.

As with all Clif Kid snacks, the Clif Kitchen sources ingredients that are not genetically engineered, and leaves out such ingredients as partially-hydrogenated oils, high fructose corn syrup, synthetic preservatives and artificial flavors. Zbar Protein and Iced Lemon Cookie also contain 0 grams trans fat.


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