Majority of consumers using smart device at shelf

As many as 57% of consumers report using their smart device to make a purchasing decision at the shelf, according to a recent online survey of more than 600 AccentHealth viewers. Of those, 16% use their smart device for pharmacy-related items, including prescriptions and OTCs — making pharmacy products the second-largest category (behind electronics and appliances).

To see more Patient Views, click here.

Patient Views is a new, exclusive consumer insights feature that appears in every edition of DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask 5,500 patients anything at all, what would it be? Send your questions to reder@lf.com.

 

Source: AccentHealth. To view the demographic breakdown of participants, click here.

Recommended stories

Login or Register to post a comment.