- Pantene teams up with Walmart, Seventeen magazine for annual National Donate Your Hair Day
- Mineral Fusion develops new Beauty Balms, Gray Root Concealers for hair
- Not Your Mother's to provide hairstyling at Style360 NY Fashion Week
- Hair care products cater to individual needs
- KareCo brings hair brush collection to mass market
CINCINNATI — Maite Perroni, celebrity ambassador for Procter & Gamble’s hair care brand Pantene, will help launch the Pantene Pro-V Heat Shield collection in the U.S. Hispanic market with four new exclusive hair confession videos on MiPantene.com.
Perroni shares hair secrets and anecdotes on her everyday hair styling routine. The Pantene Pro-V Heat Shield collection is for all women who are aware of the damage that can be caused by the excessive use of heat styling tools, but are ultimately not prepared to sacrifice their style due to the use of less heat.
“We all have secrets when it comes to our hair! Personally, I wish I could let my hair air-dry as much as possible, but the reality of my life requires heat styling tools as part of my everyday hair routine. With Pantene Pro-V Heat Shield collection, I can use heat styling tools guilt-free and still keep my hair healthy and protected against 450-degree heat, ” Perroni said.
Every Monday during the month of October, a new confession video will be posted on MiPantene.com. At the end of each video, Perroni will invite fans to submit their own hair confession videos in response to a question. Ultimately, four finalists will be selected by a panel of judges. After the four weeks, the finalists’ videos will be posted on MiPantene.com for two weeks of open voting to determine the grand prize winner. The grand prize is a trip to Miami to attend People en Español’s “Estrellas del Año” party on December 12 and receive a makeover from Pantene celebrity stylist Gabriel Samra.