LONDON MAC Cosmetics has announced that it will use the micro-blogging service, Twitter, to provide real-time updates from behind the scenes of the upcoming Spring/Summer 2009 fashion shows.
At the upcoming New York (Sept. 5 to 12), London (Sept. 14 to 19), Milan (Sept. 21 to 26) and Paris (Sept. 27 to Oct. 5) collections, the MAC Pro Team of makeup artists, fixtures at more than 175 fashion shows worldwide, will use Twitter to provide real-time updates about their experiences.
Twitter is a micro-blogging service available online and via any mobile phone. People “tweet” each other on their computer or phone through quick, frequent exchanges limited to 140 characters.
To participate, visit the MAC Cosmetics Facebook page and subscribe to the MAC S/S’09 Twitter widget on the right column. Users can download the widget on their social network profiles, blogs and desktops.