NEW YORK MAC Cosmetics has launched a collection based on the pop-culture character Hello Kitty with an auction to benefit the Museum at the Fashion Institute of Technology in New York.
The creations of internationally renowned designers, who were invited by MAC to create one-of-a-kind pieces inspired by the Hello Kitty collection, are being auctioned on eBay with all proceeds going to the museum’s Acquisition Fund. The Acquisition Fund allows the museum to acquire garments for its permanent collection from up-and-coming design talent who cannot afford to donate garments to the museum. Two MAC Hello Kitty designs by Katy England, a dress and a catsuit, have also been donated to the museum’s permanent collection.
“Since the inception of the brand, MAC’s roots have always been in fashion,” stated John Demsey, group president, MAC Cosmetics. “We support both up-and-coming and established designers by providing makeup artistry for their runway shows or creating limited edition designer color collections. It was a natural fit to fuse two iconic brands with fashion, and give both MAC addicts and Hello Kitty-obsessed fans something that will keep them talking for a long time.”
International bidding for the designs began on eBay Feb. 9 and will remain live for 10 days. To view and bid on the designs, visit www.ebay.com/machellokitty. The MAC Hello Kitty garments can also be viewed on the MAC Cosmetics Facebook page.