Named “Best Whitening Toothpaste” by Real Simple magazine and highlighted at NACDS Marketplace is Luster White 7 toothpaste by Luster Premium White. Developed by a research scientist, medical doctor and dentist, White 7 contains a proprietary blend of eubiotics — therapeutic-grade essential oils that are designed to help promote a healthy smile along with fresh breath. Its active dental peroxide formula aims to deliver maximum whitening results by removing both surface and intrinsic stains. It is available in Power White and Sensitive formulas. The product is priced at about $6.99. For more information, visit LusterPremiumWhite.com.