Lumene to expand portfolio with new Complete Rewind collection

MARLBOROUGH, Mass. — Lumene, a European skin care and cosmetics brand from Finland, has developed a new anti-aging skin care line that leverages anti-glycation technology to help turn back the hands of time. Enter Complete Rewind.

Sugar molecules in the system attach to fats and proteins in a process called glycation — which leads to advanced glycation end products or AGEs — that cause protein fibers to become still and malformed, the company stated. To help battle the signs of aging, the new Complete Rewind skin care line harnesses the power of an anti-glycation compound, Arctic Sea Buckthorn Oil and a peptide compound.

Complete Rewind is ideal for women over the age of 50 who are battling visible skin aging with deep wrinkles and lines.

The collection, which will launch at retail around June or July, will feature new outer packaging with stronger benefit call outs and a greater focus on efficacy. The bottles will feature a new jar shape and new metallic lid for a higher-end look and feel.

The collection is comprised of a Recovery Day Cream SPF 15 ($29.99), Recovery Night Cream ($29.99), Visible Wrinkle Eraser ($29.99), Recovery Eye Cream ($24.99), Intensive Retinol Night Recovery ($29.99) and Intensive Recovery Beauty Oil ($29.99).

Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

Login or Register to post a comment.