The lower cost of OTCs was cited as the primary reason consumers have increased and plan to increase their OTC usage, according to an online survey of more than 900 AccentHealth viewers conducted in September.
"Year over year, viewers appear to be getting more cost-conscious," said Natalie Hill, AccentHealth VP market research, noting that 39% of viewers suggested that lower costs associated with OTC medicines would drive increased usage in the coming year, as compared with 29% who cited cost as the main driver behind increased OTC use in the past year.
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Source: AccentHealth. To view the demographic breakdown of participants, click here.