L'Oréal Paris launches digital campaign to promote new Voluminous False Fiber Lashes mascara

NEW YORK — L'Oréal Paris is celebrating the recent launch of its Voluminous False Fiber Lashes mascara with a nationwide digital campaign that encourages women to say “no to faux."

Consumers can visit L'Oréal Paris' Facebook page to take the pledge and enter daily for the chance to win a free full-size Voluminous False Fiber Lashes mascara. While at the brand's Facebook page, beauty aficionados also can learn about the product's fiber technology, watch a featured tutorial video with L'Oréal Paris consulting markup artist Collier Strong and read the latest consumer reviews from real women who are no longer faking it.

On a mission to reinvent the false lash look, L'Oréal Paris harnessed the power of a dual-fiber formula to take lashes from ordinary to outrageous with just a few sweeps. A combination of super-fine nylon and rayon fibers adhere to natural lashes, enveloping them from root to tip thanks to an exclusive polymer in the formula. Meanwhile, an architectural precision brush with a 40-degree angle and reverse twist bristles ensure optimal application, making lashes appear fuller, longer, curled and sculpted.

The formula is available in five shades, including black, blackest black, black brown, waterproof black and waterproof blackest black.

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