L'Oréal USA, FTC reach agreement on ad claims

NEW YORK — L'Oréal USA announced that it has reached an agreement with the Federal Trade Commission, ending an inquiry regarding certain advertising claims that were discontinued some time ago.

The proposed agreement imposes no monetary penalties and states that L'Oréal USA does not admit any improper advertising practices. The agreement is subject to a 30-day public comment period and final approval by the Commission.

In response to the agreement L'Oréal USA chief communications officer Kristina Schake stated, "L'Oréal USA's recent agreement with the Federal Trade Commission dealt with a limited number of advertising claims the company made for two of its many skincare product lines: Youth Code from the L'Oréal Paris brand and Genifique from the Lancôme brand. The claims at issue in this agreement have not been used for some time now, as the company constantly refreshes its advertising. The safety, quality and effectiveness of the company's products were never in question. Going forward, L'Oréal USA will continue to serve its customers through industry-leading research, scientific innovation and responsible advertising as it has for the last 60 years."

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