L'Oréal Paris study uncovers sentiments about lipstick among women, men

NEW YORK — The majority of lipstick-wearing beauty mavens believe that lipstick improves their confidence, and many men associate women in red lipstick with such positive sentiments as being sexy and confident, according to the findings of a recent survey commissioned by L'Oréal Paris.

The "Lipstick Diaries" survey was commissioned by L'Oréal Paris and conducted online by Harris Interactive of nearly 2,300 men and women between March 25 and 29.

According to the survey, she said:

  • Do it in public: 75% of women have no problem when fellow lipstick-wearing women pucker up to apply in public;

  • Be selfish: 90% of lipstick-wearing women said that they're not wearing that sultry hue for guys — it's for themselves;

  • Stick to your guns: Ladies are sticking to their guns and choosing the colors that they want to wear — no matter what's on the social calendar — and 75% of lipstick wearers choose the shade that looks best on them, regardless of whether it's for a date or girls' night out; and

  • Give it all up: Three-out-of-10 lipstick wearers would give up a prized possession, spanning from a morning coffee to a favorite pair of shoes, to keep their favorite shade close at hand.

He said:

  • Leave your mark: More than 60% of men believe that smeared makeup on their face is a telltale sign of a steamy make-out session;

  • Ravish in red: Nearly 70% of men associate women in red lipstick with positive sentiments like being sexy, confident and successful, while only 18% think it appears promiscuous; and

  • Role play: Thirty percent of men said they would rather wear lipstick for a day than gain 30 lbs.

For the next 30 days, women can visit L'Oréal Paris' Facebook page to check out the Le Rouge Lipstick diary entries from such L'Oréal Paris spokewomen as Eva Longoria and Kerry Washington. Fans who "like" the diary entries enter to win daily prizes, including tubes of Infallible Le Rouge Lipstick, and can enter the "Live La Vie En Rouge in NYC" sweepstakes for the chance to win a grand prize for two to New York, with roundtrip airfare, hotel accommodations and a $1,000 shopping gift card.

L'Oréal's Infallible Le Rouge is a new collection of conditioning lip color that promises to deliver 10 hours of fresh, vibrant color. The collection is available in 30 different tones within a range of color families — from reds, pinks and plums to mauves, corals and browns. The suggested retail price is $9.95 each.

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