L'Oréal Paris names actress Naomi Watts as spokesperson

NEW YORK — L’Oréal Paris has tapped actress Naomi Watts to be part of its family of spokespersons, joining Julianne Moore, Freida Pinto, Eva Longoria, Blake Lively and Jane Fonda, among others.

In the United States, Watts will appear in advertisements supporting a new skin care innovation from the brand, set to launch in January 2015.

“I am deeply honored to join this inspirational brand. L’Oréal Paris has been telling women for decades that they are ‘worth it’ — this is not a slogan, it’s an inspirational mantra. L’Oréal Paris embodies much more than legendary products, it also promotes self-affirmation, self-confidence and allows each and every woman to value herself no matter what her age, background or nationality,” Watts said.

Born in England, Watts was raised in Australia, where she studied acting and launched her career. Her breakthrough performance in David Lynch’s “Mulholland Drive” in 2001 lit up the screen and had directors standing up and taking notice. The role earned her Best Actress awards from esteemed organizations, including the National Board of Review and National Society of Film Critics.

This success gave her the freedom to select projects that resonated on a personal level — from tragedies like Alejandro’s Gonzales Inarritu’s “21 Grams,” where she starred alongside Sean Penn, to major blockbusters, such as Peter Jackson’s remake of “King Kong” in 2005. These roles have earned her nominations from the Academy Awards, the Golden Globes and the Screen Actors Guild Award.

Her upcoming projects include director Gus Van Sant’s latest film, “Sea of Trees,” alongside Matthew McConaughey. She is now shooting “Demolition” co-starring Jake Gyllenhall.

Watts also devotes her time to raising awareness for AIDS-related issues and is a Goodwill Ambassador for the Joint United Nations Program on HIV/AIDS and an inaugural member of the AIDS Red Ribbon Awards.

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