L'Oréal enjoys 'robust' 2013

PARIS — For beauty company L’Oréal, 2013 marked a year of “robust growth” with the Consumer Products Division posting an increase of 4.9% on a like-for-like basis.

The consumer products division generated sales of 10.87 billion euros, up 4.9% on a like-for-like basis and up 1.5% based on reported figures.

The company stated that growth at L’Oréal Paris is accelerating, and the brand is strengthening its worldwide leadership thanks to a strong performance in hair care. The brand also is seeing strong growth in facial skin care with Age Perfect Cell Renew, in hair colorants with Préférence Wild Ombrés and in makeup with Butterfly mascara.

Garnier recorded double-digit growth in hair colorants thanks to Olia, the company stated. And the brand’s growth in facial skin care is continuing with BB creams.

Maybelline posted strong growth in lipstick with the launch of Rouge Elixir and in more accessible categories such as nail varnishes and eyeliners.

Meanwhile, Softsheen-Carson is making progress thanks to the launch of Amla Legend, the company stated.

In North America, sales rose 3.8% like-for-like and by 2.8% based on reported figures. The Consumer Products Division consolidated its market leader position thanks to strong growth at L’Oréal Paris with the success of Advanced Hair Care, according to the company. Furthermore, L’Oréal Luxe outperformed its market, thanks in part to solid results of its American brands Urban Decay, Clarisonic and Kiehl’s. In the Professional Products Division, the launches of Diamond Oil by Redken and Essie Gel are proving promising, the company stated.

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