MONTREAL—L'Oréal Canada has announced the appointment of Stéphane Bérubé as chief marketing officer.
Stéphane Bérubé has close to 20 years of experience in the beauty industry. In 2002, he joined L'Oréal Canada as a marketing director for the Maybelline New York brand. He then moved on to become brand director of the L'Oréal Paris brand in 2005, and became GM two years later.
In 2013, Bérubé was named GM of media and innovation for L'Oréal Canada. In this role, he oversaw L'Oréal Canada's media investments and negotiations, as well as large-scale corporate sponsorships. In his new role as chief marketing officer, he will be in charge of creating a pool of knowledge, activities, development and expertise around five major axes: consumer care centre, consumer insights, business intelligence, digital and customer relationship management.
This appointment is the first structural change announced by Frank Kollmar, L'Oréal Canada's newly appointed president and CEO. Kollmar was, until recently, president of the consumer products division in Canada, after a 15-year international career within the L'Oréal Group.