WILTON, Conn. Nivea's "Good-bye Cellulite, Hello Bikini! Challenge," has tapped "The Hills'" Lo Bosworth, who will participate in the four-week program and document her progress via Twitter.
The program combines fitness, nutrition and skin care with Nivea Good-bye Cellulite products, such as the new Good-bye Cellulite fast acting serum and the Good-bye Cellulite gel-cream, to help visibly reduce the appearance of cellulite and increase bikini confidence.
Bosworth is encouraging women everywhere to join her in the challenge. Women can register to take part in the challenge by visiting www.Niveausa.com/bikini. Her progress will be documented via Twitter at www.twitter.com/lobosworth.
"Nivea is thrilled to have Lo Bosworth join the 2010 Nivea 'ood-bye Cellulite, Hello Bikini! Challenge,'" stated Nicolas Maurer, VP marketing for Beiersdorf USA. "She is a rising star that women everywhere can relate to. With the help of our unique diet and exercise program and Good-bye Cellulite products, she, along with women across America, can see real results that lead to smooth and beautiful skin."