FARMINGTON HILLS, Mich. — Living Essentials, on Monday announced its support of military causes with the introduction of a new, limited edition cherry flavor of 5-hour Energy. From May 1 through July 31, 2014, Living Essentials will donate five cents from the sale of every specially marked red, white and blue bottle of cherry flavored 5-hour Energy to the Special Operations Warrior Foundation, a nonprofit organization that supports the military's special operations forces and their families through college scholarships, family services and financial stipends.
The minimum guaranteed donation is $75,000.
"We are honored that Living Essentials is sharing proceeds from sales of the limited edition cherry flavored 5-hour Energy shot with the SOWF," stated Vice Admiral and Navy SEAL (Ret.) Joe Maguire, president of the Special Operations Warrior Foundation. "This donation will go a long way toward supporting the families of America's special operations troops and our wounded operators."
Since 1980, over 900 Special Operations personnel have lost their lives on operational missions or during intense training programs; and over 1,000 children survive these oft-unsung heroes.
"With over 140 students eligible for college each year, and 650 students in the pipeline for future scholarships, the Warrior Foundation's financial need is approximately $125 million," Maguire said.
The SOWF has 139 students enrolled in colleges and universities across the country. In 2012, the organization provided $3.9 million in scholarship grants, financial aid and beneficiary support to families of fallen SOF personnel, and to wounded and hospitalized SOF personnel.
"SOWF is a small organization that does tremendous work for America's heroes and their families," commented Manoj Bhargava, founder, 5-hour Energy. "This program will not only raise money to SOWF's efforts, but it will bring to light a cause that deserves much more attention."