Living Essentials brings shots of energy to shelves

NOVI, Mich. — “Do you know what 2:30 in the afternoon feels like?” Not if you have Living Essentials’ 5-Hour Energy on the shelf. The company peppered the airwaves with its commercial message, positioning 5-Hour Energy shots as an alternative to coffee for those 30-somethings in the work force.

And while single-serve shots at the check stand still are hot sellers, the growth in 10-packs at Walmart and 24-packs at Costco will make sure this brand never knows that slow-down feeling either.

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