Live demos a biting success for Colgate

WINTER PARK, Fla. — Recent live demonstrations at 51 select drug stores nationwide proved successful for Colgate-Palmolive’s Colgate Total brand, according to promotional and marketing company Cosmetic Promotions.

While Colgate Total already is a leading brand for the manufacturer, the demo event, coordinated by Cosmetic Promotions, revealed some interesting findings. Out of the 360 people surveyed, 24% had not tried the product yet, and 57% said they would purchase it at a later date after they 
tried the product. Consumers were given a large sample of Colgate Total to take home, and 177 store associates were trained on product features and benefits.

Colgate Total is positioned as the only toothpaste with an antibacterial ingredient that adheres to teeth for 12 hours and does not wash away with food or drink.

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