FOOTHILL RANCH, Calif. Alacer Corp., the makers of Emergen-C, on Monday announced a partnership with actress Liv Tyler, her mother Bebe Buell and grandmother Dorothea Johnson to support the fight against breast cancer with the launch of Emergen-C Pink.
Featuring a pink lemonade flavor, the vitamin-enriched fizzy drink mix formulated with 1,000 mg of vitamin C, B vitamins and minerals is the first cause-related product launch from Alacer Corp., which will contribute 50 percent of all Emergen-C Pink profits to breast cancer research.
Tyler and her family are a part of Generation Pink, women committed to the health and wellness of all women. Over the years, the Gen Pink women have been dedicated to the fight against breast cancer through their work with Cartier, Vera Wang and other designers.
“My mother, grandmother and I feel so lucky to be a part of this special new Emergen-C Pink campaign to help inspire breast cancer awareness and to provide support to women of all generations,” Tyler said.