PURCHASE, N.Y. and ENGLEWOOD CLIFFS, N.J. — Lipton Iced Tea, a brand from Unilever, launched the first film in a three-part series, produced in partnership with actress Kristen Bell.
As creative director of the comedic series, Bell will help bring Lipton's new brand personalities, Carl and Stu, to life. The series follows the two delivery men as they encounter a variety of hilarious situations. Bell, who many consumers may recall as the voice of Anna in the animated film "Frozen," among her many other film and television credits, is happy about taking her creativity behind the lens.
“In the series, Carl and Stu remind us that we need to break out of our routines and embrace positivity and our passion in life,” Bell said. “I‘m proud I could bring my creative point of view and a little sense of humor to this project.”
Carl and Stu also are asking fans to participate in the “Win an Extra SUNday” promotion, which will run from May 16 to Sept. 6. To enter, consumers can visit LiptonSUNday.com and enter the code found under the caps of specially marked bottles of Lipton iced tea varieties.