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Among the best real estate in a supermarket is the checkout line, where customers usually can find shelves of candy, gum and other small items. But this Hy-Vee store in Albert Lea, Minn., is offering healthy choices to a captive audience, according to published reports.
Local news reported that the Albert Lea store has unveiled Hy-Vee’s Blue Zones lane, which instead of junk food features granola bars, dried and fresh fruit, soy nuts and string cheese.
Hy-Vee has long prided itself on programs designed to improve the health of customers and employees, and what better way to do that than get them to change their thinking about those last-minute purchases? Perhaps one day, instead of begging mom to buy bubblegum, the kids will be trying to persuade her to buy an apple.