STRATHAM, N.H. — Lindt USA announced today a new collection of chocolate bars, sticks and boxes inspired by classic desserts and treats that are available now in Target stores nationwide.
The Lindt Hello collection was designed to introduce chocolate lovers to premium chocolate in a new format. The collection's packaging, flavors and overall brand personality make it unique to Lindt, the company stated. Lindt is supporting the launch with a new microsite, LindtUSA.com/HELLO, which allows consumers to engage with the collection on social media and win prizes in the "Lindt Say HELLO Like Never Before" sweepstakes, as well as various initiatives with exclusive retailer Target.
Available exclusively at Target, with select products available in Lindt Chocolate Shops and on LindtUSA.com, the new collection consists of chocolate in flavors inspired by such classic desserts and treats as Strawberry Cheesecake and Caramel Brownie. The packaging features eye-catching colors and unique taglines to help personify the products' traits.
The new Hello collection of products includes:
- Bars: The Hello bars consist of ten filled squares that make up each bar – each covered in smooth premium chocolate – are bite-sized packages of delight for your taste buds (SRP: $2.79). They are available year-round in caramel brownie, cookies & cream, crunchy nougat and strawberry cheesecake. Through October 2013, they are also available in three limited-edition flavors: berry affair, coconut love and coffee blast;
- Sticks: The Lindt Hello sticks are treats designed for chocolate-lovers on-the-go. With six squares you can savor one-by-one or eat all at once, the sticks are just the right size for satisfying those afternoon cravings (SRP: $0.99). They are available year-round in caramel brownie, cookies & cream, crunchy nougat and strawberry cheesecake. Through October 2013, they are also available in three limited-edition flavors: berry affair, coconut love and lime splash;
- Mini Stick bags: Available starting in August 2013, each bag is filled with individually wrapped, bite-sized Mini Sticks of chocolate filled with one of four flavors (SRP: $3.99). They are available starting in August 2013 in caramel brownie, cookies & cream, crunchy nougat, strawberry cheesecake and an assorted mix of all four flavors;
- Chocolate Bits box: A colorful box with nine melt-in-your-mouth pralines in such fun shapes as hearts and speech bubbles in caramel brownie, cookies & cream and crunchy nougat (SRP $5.99);
- Thank You box: An eye-catching gift box filled with four pralines in caramel brownie, cookies & cream and crunchy nougat, all in playful chocolate shapes (SRP $3.99);
- Ultra Thin Chocolates: Irresistible, wafer-thin caramel brownie or vanilla chocolate pieces (SRP: $5.99); and
- Chocolate Delights gift box: Each box is filled with round chocolate treats that are the perfect union of luscious milk chocolate and cookies & cream or crunchy nougat filling (SRP: $9.99).
"With eye-catching packaging, popular flavor combinations and a unique brand personality, Lindt HELLO redefines what premium chocolate can look and taste like," said Thomas Linemayr, CEO and president, Lindt USA. "We are excited about the collection and the opportunity to engage Millennials, a virtually untapped group in the premium chocolate space, with the HELLO products on digital and social platforms and in Target stores."
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