CEDAR RAPIDS, Iowa — Lil’ Drug Store Products on Thursday announced the purchase of the Pre-Seed brand of feminine lubricant from BioOrigyn.
“When we realized that the women’s health care and wellness market was underserved, we led the way in researching, developing and marketing highly effective, clinically studied products aimed at solving real problems and improving the quality of life for women worldwide,” stated Chris DeWolf, Lil’ Drug Store Products president and CEO. “Pre-Seed greatly complements and strengthens this commitment, as a product shown safe and effective in published studies from leading clinics around the world.”
Pre-Seed is a “fertility-friendly” lubricant with a patented formula designed to provide safe lubrication that does not harm sperm. Pre-Seed is safe for use by couples trying to conceive, a safety that is supported by independent, published clinical studies, the company stated.
Lil’ Drug Store Products aims to enhance the market for the Pre-Seed brand with an overall portfolio that meets many health needs of women, including estrogen-free Replens Long-Lasting Vaginal Moisturizer, RepHresh Vaginal Gel, RepHresh Pro-B and Wellgate orthopedic supports.
“I am confident in the ability of Lil’ Drug Store Products to further grow the already successful Pre-Seed brand, which is sold online and through major national pharmacies and recommended by and used in leading fertility and women’s clinics,” commented Joanna Ellington, founder of BioOrigyn. “Lil’ Drug Store Products’ expertise in the rapidly growing women’s healthcare market, combined with its global distribution network, makes this a great combination.”