CEDAR RAPIDS, Iowa Lil’ Drug Store Products on Monday introduced its Health and Beauty Care Category Management program, a planogram program to help increase profits and grow sales, for both wholesalers and retailers.
“Wholesalers and retailers that have implemented the convenience profitability program have increased distribution of top-moving products and reduced the total number of SKUs carried by up to 50 percent,” stated Paul Rossberger, vice president of sales and marketing for Lil’ Drug Store Products.
According to Rossberger, convenience HBC is underdeveloped and represents only a small percentage of in-store sales. Category managers tend to focus on higher-volume, higher-impact areas. The section is highly SKU-intensive, has many subcategories and a history of complicated PSE legislation. Available service components for the new program include product assortment, customized and account-specific planogram development, retail pricing, manufacturer program information and personalized sales tools.
“Our mission is simple and powerful,” Rossberger said. “We want to support wholesale and retail category managers in growing set profit dollars in HBC, while increasing Lil’ Drug Stores’ value to them.”