Lil’ Drug Store Products names new leadership team

CEDAR RAPIDS, Iowa Lil’ Drug Store Products on Wednesday named a new leadership team, promoting three retailing professionals across its convenience division. Doug Steffen has been named senior director of national accounts; Greg Moore, senior director of convenience sales; and April Elsinger, director of convenience marketing.

Steffen, Moore and Elsinger each have several years of high-profile sales and markting expertise with Lil’ Drug Store Products, the company stated.  The team will work together to expand the company’s convenience retailing position. Lil’ Drug Store Products’ convenience division offers more than 250 on-the-go health and beauty, general merchandise and automotive accessories sold in more than 125,000 convenience and hospitality retailer locations throughout the United States.

“This new leadership team reflects our dedication to the convenience industry,” stated Paul Rossberger, VP convenience sales and marketing. “It’s summed up in a simple, powerful statement: ‘We Make Convenience Convenient.’ For 35 years our company has made it easy for retailers to supply and merchandise their stores. Now we’re sharpening the focus of that commitment by adding innovative new product categories, providing even more resources for full customer support, and exceeding our retailer partners’ performance goals.”

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