Candles become a key general merchandise category later in the year — 35% of candle sales in the United States occur during the fourth quarter. Fall decorating, Thanksgiving and holiday gift-giving drive sales, according to a representative from the National Candle Association.
Holiday candle sales have been strong even in a tight economy, since they are a relatively inexpensive indulgence. Traditional cinnamon, berry and evergreen are key scents for the holidays; vanilla is most popular year-round.
The article above is part of the DSN Category Review Series. For the complete Holiday Seasonal Sell-Through Report, including extensive charts, data and more analysis, click here.