Life…supplemented kicks off 'Why You Want to Be Well' initiative

WASHINGTON — Life…supplemented on Thursday announced its fundraising initiative, “Why You Want to Be Well,” for Vitamin Angels for March, and will use Facebook to raise up to $5,000.

“Why You Want to Be Well” will feature 31 questions — one new question each day during the month of March — that will focus on one of the three pillars of health. For every person who posts a response to the question of the day, Life…supplemented will make a $5 donation to Vitamin Angels. Consumers can double their donations ($10 per response) during “Wellness Wednesdays.”

Additionally, every Wednesday two participants will be randomly selected to win a prize for sharing their motivations, achievements and questions relative to the three pillars.

This is the third 2011 initiative that Life…supplemented has dedicated to raising money and awareness for Vitamin Angels. The campaign conducted its “Spread the Love Tweet-a-thon” the week of Feb. 14, which raised $5,000 for Vitamin Angels. In early January, the campaign hosted a 60-minute live video stream with host Hungry Girl Lisa Lillien and wellness experts, registered dietitian Dave Grotto, licensed naturopathic doctor Duffy MacKay, and certified personal trainer Andrea Metcalf. The event garnered more than 900 participants and raised $10,000 for the organization.

“It’s an honor for us to be able to help raise funds for a cause as worthy as Vitamin Angels,” stated Judy Blatman, SVP communications for CRN. “We’re also encouraged by the heightened participation in our own campaign that has come as a direct result of conducting our fundraising initiatives on social networking sites and entirely within the online space. We will continue using these platforms in the future in order to foster more discussion around the importance of wellness and how dietary supplements play a role.”

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