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NEW YORK — PureBrands on Tuesday announced the introduction of Sheets-branded automated kiosks that will be placed in high-profile areas across the country, including malls, office buildings, stadiums and arenas in New York, New Jersey, Connecticut and Florida.
The kiosks will feature Sheets Energy Strips, a brand promoted by the NBA's LeBron James, as well as Sheets-branded hats and t-shirts. The kiosks also will feature two plasma screens embedded in the machine that allows for messaging to change daily.
“We are always looking for unique ways to break through the clutter of traditional marketing campaigns,” stated Warren Struhl, CEO of PureBrands. "Sheets are all about convenience and simplicity. ... Automated kiosks are the perfect way for us to increase awareness of the brand and make it easier for anyone to 'Take a Sheet' on-the-go.”
In the initial phase of its program, the company has received significant interest from additional vending operators who have requested that Sheets be included in their machines, the company stated.
Last month, Sheets announced a partnership with Budget Rent a Car of Atlanta and Wrap Media Group that will wrap rental vehicles with Sheets Brand Energy Strips branding. Renters are able to get a significant discount when driving a sponsored vehicle.
Sheets Energy Strips were launched in June and are available nationwide. The brand is being supported by a marketing campaign featuring co-founder LeBron James along with partners Amar’e Stoudemire, Pitbull, Drake and Ray Rice.