LeapFrog debuts wearable activity tracker for kids

EMERYVILLE, Calif. — LeapFrog Enterprises, which specializes in educational entertainment for children, on Thursday announced the introduction of LeapBand, the first wearable activity tracker designed for kids that encourages active play and healthy habits.

The LeapBand tracker gets kids up and moving with an array of activities and challenges — 50 in all — that track the child's physical moves. The more active a child is, the more points they earn. And as the child racks up points for their active play, they unlock additional games, challenges and virtual rewards.

LeapBand's high-tech features include a built-in accelerometer, a high-res color screen, a rechargeable batter and a water-resistant design. The tracker also comes with eight different customizable pets from LeapFrog's popular Pet Pals franchise, which can be given a color and a name, adding to the kid-friendly factor.

"We understand that helping a child reach their potential not only includes making sure they are versed on the ABCs and 123s, but they are encouraged through play to establish healthy habits and get the exercise they need every day," said Dr. Jody Sherman LeVos, director of LeapFrog's Learning Team. "LeapBand is a great way to get kids up and active and help them develop a strong foundation for healthy lifestyles. LeapBand takes inspiration from the growing trend of adult fitness wearables and makes it perfect for kids by bringing the fun and play of physical activities to life with their very own virtual pets."

The LeapBand activity tracker comes with a manufacturer's suggested retail price of $39.99 and is available in green, pink and blue. Consumers can find it online and at major retail locations beginning August 2014.


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