SOLON, Ohio — Lean Cuisine announced today a new line of entrées made with 100% all-natural ingredients and containing no preservatives.
New Lean Cuisine Honestly Good meals feature six varities containing lean proteins like whole white meat chicken breasts and North Pacific fish filets, whole grains and farm-selected vegetables. Each variety comes with a sauce that can be added in separately.
"We're shaking up the frozen category," said Mike Niethammer, Lean Cuisine director of marketing. "We recognize that today's frozen consumer wants more. She's seeking great tasting whole ingredients that she can feel good about, like wild caught salmon from sustainable sources and whole grain pilaf. By offering these innovative products in the natural section, we're giving our Lean Cuisine consumers six new, delicious options to choose from, attracting new users and helping grow the category."
The new Honestly Good varieties feature new packaging with a 100% recyclable outer sleeve and a translucent tray, allowing the consumer to see the product.
The farm-selected vegetables are part of a partnership with select farmers where Lean Cuisine will donate a portion of the vegetables grown to local communities to serve those in need. Through the Honestly Good Giving campaign, Lean Cuisine hopes to donate one million servings of vegetables.
Lean Cuisine Honestly Good meals are available in six varieties — pomegranate chicken, lemongrass salmon, roasted red pepper chicken, plum ginger grain-crusted fish, pineapple black pepper beef and honey citrus chicken — in the natural meals section of the freezer aisle at supermarkets nationwide.
The new line made its debut in March at the Natural Products Expo West in Anaheim, California, and will be sampled at the 9th annual BlogHer Conference in Chicago, Illinois this week.
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