Lay's Kettle Cooked adds new flavors to mix

PLANO, Texas — Lay's is expanding its Kettle Cooked line with two new flavors.

Lay's Kettle Cooked applewood smoked BBQ and Lay's Kettle Cooked sun-dried tomato and parmesan chips are 40% less fat than regular potato chips, Lay's saod.

"Consumers of Lay's Kettle Cooked potato chips, many of whom are Baby Boomers, are increasingly looking for more unique flavor experiences, while at the same time maintaining balance in their diets," Frito-Lay North America VP marketing Tony Matta said. "Thanks to unique flavor layering and high-quality ingredients in new Lay's Kettle Cooked potato chips, consumers can savor the kettle-cooked crunch they've grown to love, with full flavor and less fat."

Lay's applewood smoked BBQ and Lay's Kettle Cooked sun-dried tomato and parmesan-flavored potato chips are available nationally in 8-oz. packages for a suggested retail price of $3.49 each.

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