DALLAS — Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, has issued a last call for submissions in its search for its next potato chip flavor. Fans now have less than a month to submit their "Do Us A Flavor" contest submissions for a chance to win the $1 million grand prize.
Submissions are open on DoUsAFlavor.com until 11:59:59 p.m. (EST) Saturday, April 5. This marks the second time the Lay's "Do Us A Flavor" contest has been held in the United States.
As part of this year's contest, four finalist flavors will be fully developed by Frito-Lay's culinary experts and unveiled in summer 2014. Then, it will be up to fans to vote for their favorite finalist flavor, with the winning flavor being revealed in November. The three runners-up will each win $50,000 in prize money, with the grand prize winner taking home $1 million or 1% of the winning flavor's net sales for the period July 1, 2014 through July 1, 2015, or whichever is higher.
Participants will be able to choose from three potato chip products — Lay's Original, Lay's Kettle Cooked and/or Lay's Wavy — for their flavor ideas. They can then submit their flavor suggestions on DoUsAFlavor.com, via Twitter (follow @Lays for details), YouTube.com/Lays, Lay's Facebook page or by using their cell phone to text FLAVOR to CHIPS (24477). Participants are asked to provide their name, flavor name, up to three ingredients, the chip style and a 140-character description or inspiration for their flavor.
The "Do Us A Flavor" contest made its U.S. debut in summer 2012, with consumers submitting nearly 4 million potato chip flavor ideas. From bacon to apple to cheese, fans offered a multitude of flavor combinations, and Lay's Cheesy Garlic Bread flavored potato chips ended up being America's favorite. Inspired by her favorite restaurant dish, Karen Weber-Mendham from Land O'Lakes, Wis., earned the $1 million grand prize.