ENFIELD, Conn. — Lego is bringing a new kind of ninja to game enthusiasts.
Ninjago, the newest Lego family member, combines the best of Lego construction play, action-based competitive play and virtual gaming. Ninjago tells the story of four young ninjas who train under the watchful eye of Sensei Wu to master an ancient martial art — Spinjitzu — the art of spinning into a human tornado, to save the world from the evil Lord Garmadon and his skeleton army.
"Ninjago merges three distinct play patterns into one integrated experience that seamlessly blends physical and virtual play to reinforce character, story, competition and engagement for children," said Soren Torp Laursen, president of Lego Systems. "We're very excited to put a new spin on Lego play by opening a new world of creativity that caters perfectly to what today's children expect from their play experiences."
Ninjago includes the following new products:
Competitive play: Children can build on their spinners, add their minifigures, use the trading cards to influence the outcome of the battle and choose their battle accessories before starting each Spinjitzu match. Six collectible spinners now are available with 10 more slated across launches in April and August. Each includes a spinner base, minifigure, accessories and a set of strategy cards for $9.99;
Construction play: Seven richly detailed building sets, centered on the storied locations of the Ninjago legend, are available now, ranging in price from $4.99 to $69.99. Four more play sets launch in August, ranging from $19.99 to $119.99;
Gaming: Lego Universe, the company's massive multiplayer online game, will offer more ways to engage in the Ninjago legend by unlocking a new adventure zone, Crux Prime. The new zone is filled with fresh challenges and an original Ninjago storyline that will continue to unfold throughout the year and beyond so that Lego Universe players can enjoy the fun of Spinjitzu masters online.