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WASHINGTON — Lansinoh Laboratories on Friday announced the launch of the new Lansinoh Affinity Pro Double Electric Breast Pump, featuring three customizable pumping styles that can help moms maximize milk flow and comfort to enhance breastfeeding success. The new Lansinoh Affinity Pro pump was recognized as a finalist in the Juvenile Products Manufacturers Association 2012 Innovation Awards, the company reported.
“What’s most amazing about this pump is that it actually has the potential to help more moms have greater success in breastfeeding," stated Michael Barclay, SVP marketing at Lansinoh. "By combining the Affinity Pro with our new Lansinoh Momma Bottle with NaturalWave Nipple, the Lansinoh TheraPearl 3-in-1 Breast Therapy and our cornerstone Lansinoh HPA Lanolin, moms can have a comprehensive solution for maximizing their breastfeeding success.”
The new Affinity Pro features an LCD screen that helps moms keep track of pumping time. Also, unlike other leading brands of breast pumps, the Lansinoh Affinity Pro is a closed system, which ensures maximum hygienic milk conditions for babies by preventing bacteria and mold growth in tubing and the pump motor. The unit will begin shipping in 2013 and will retail at a suggested $129.99.
Lansinoh also recently launched its Lansinoh Momma Bottle with NaturalWave Nipple, which allows for an easy transition from the breast to the bottle and back. The nipple has been proven to help babies utilize the same physical actions as when feeding at the breast, reducing the potential for “artificial nipple preference” that can interrupt and derail breastfeeding.
Also new is the Lansinoh TheraPearl 3-in-1 Breast Therapy — gel packs that conform to the breast and provide 360-degree relief to help address breastfeeding-related challenges so moms can breastfeed longer. The 3-in-1 provides relief for breastfeeding moms in three ways: 1) heat therapy — to help reduce pain and conditions of mastitis and clogged ducts; 2) cold therapy — to help reduce the pain and discomfort associated with engorgement, which can occur during breastfeeding; and 3) hot/warm therapy — to use in conjunction with a pump to help with let-down, which maximizes milk flow so moms can reduce pumping time.